Adhesive: Sticky glue applied to the back or front of a label making it possible for stock to hold to a surface.
All-Temperature Adhesive: Label adhesive able to be used in a wide range of
temperatures from hot to cold.
Barcode: A machine-readable code of numbers scanned to provide pricing and other information. Generally used in retail.
Bleed: When ink runs beyond the edge of the label.
Butt Cut: Square cornered label with no spacing between labels.
Carrier Width: Size of the liner or backing that the labels are packaged on.
Cold Temperature Adhesive: Adhesive designed for use in refrigerators, freezers, or other cold/freezing applications.
Color Matches: Mixing ink colors to match a specific Pantone or PMS (Pantone Matching System) color. Pantone colors are identified by universal numbers that most printers are familiar with.
Color Proof: Created prior to printing, this is a color prototype of the finished label, generally supplied in PDF format.
Copy: The image or text on a label.
Coupon Label: A label that can be easily removed from a surface and redeemed.
Cut Marks: The lines on artwork indicating where the label should be cut.
Die: Tooling that creates the shape of a label.
Die Cut: Round corner labels with spacing between each label.
Die Line: Lines indicating where a label should be cut to create a shape.
Direct Thermal: Heat is used to transfer an image to special paper.
Embossed: Labels are created by pressing an image onto a label stock causing the image to rise above the surface of the stock.
Fanfold: Labels are finished and folded accordion style with perforation between each label.
Flexographic: Also known as “flexo” this popular printing process uses raised, inked printing plates made of rubber or plastic to transfer an image to a substrate. The transfer occurs when the image is rotated on a cylinder to the stock.
Four-Color Process: The use of four ink colors, cyan, magenta, yellow, and key a.k.a. black to create one full-color image. Also know was CMYK.
Freezer Grade Adhesive: Adhesive able to be stored in temperatures below 32˚ F.
Gloss: A shiny and polished stock that is used when writing or typing on the label is not necessary.
Gradient: Printing tones that go from light to dark.
Halftones: Using dots to create a lighter version of a base color.
Hot Foil Stamped: Labels are created using heat to transfer foil onto a variety of label stocks.
Label Length: The label’s size from one side to the other based on the direction the labels come off the roll.
Label Width: The label’s size from one side to the other across the edge of the roll.
Lamination: Protective coating placed over the top of a label stock.
Laser Stock: Matte (dull), imprintable paper able to be used with a laser printer.
Latex Impregnated: Heavyweight paper that is saturated with latex for durability, strength and flexibility. It is also resistant to moisture and abrasion.
Liner: The silicone backing that holds the labels to the roll, designed for adhesion and release.
Litho: Also referred to as “matte” this is a dull stock that can be written or typed on.
M: Symbolizes 1000, i.e. 30M = 30,000
Matrix: The excess stock that is discarded from a label once it has been die cut.
Opaque Stock: Blackout stock that prevents anything from being seen through the label. Generally used to cover outdated or incorrect information.
Matte: This dull finish is ideal for labels that need to be written or typed on.
Overlaminate: A protection coating, usually clear film, UV varnish, or a clear lacquer coat to provide the label with added protection.
Perforation: Dotted cuts placed between labels to allow for easy tearing or folding.
Permanent: General adhesive suitable for most applications.
Piggyback: Two-liner labels created with a top label that is removed and re-applied to another surface.
Pin Feed: Tractor-feed stock with margin holes on each side usually used with dot matrix printers.
Plate: Usually made of rubber, the label’s artwork is imprinted on this raised
surface, which is then used with ink to create the label’s impression.
PMS: Pantone Matching System used by the printing industry for color consistency. Each color has a specific number.
Polyester: Highly durable synthetic material designed to withstand outdoor
applications where extreme conditions and abusive environmental factors like,
moisture, chemicals, oils, and solvents threaten the label’s sustainability.
Polypropylene: 2-mil clear plastic film stock.
Press Proof: Printed sample of the actual label intended to give a realistic proof of the end product.
Proof: Generally presented as a PDF, this is a pre-press sample of a label, including color matches, die lines, and cut marks.
Registration: The placement of all the ink colors in a label.
Release: The chemical process of label removal from the liner to its intended
Removable Adhesive: Allows label to be taken off a surface once applied without leaving pieces of the label or adhesive behind.
Repositionable Adhesive: Allows the label to be applied, removed, and reapplied on a variety of surfaces.
Reverse Print: A label stock is flooded with ink using the label’s stock color to create an image.
Screens: Shading variations of one color to create gradients and halftones.
Static Cling: Static charge allows for adhesion without using a standard adhesive. The labels can be easily and cleanly removed and repositioned from clean smooth surfaces, such as glass or enamel finishes.
Substrate: Top protective layer of a label, generally made of a polypropylene vinyl.
Tamper Resistant: Labels designed to leave a residue, pattern, or simply fall apart when removal is attempted.
Thermal Transfer: Thermal stocks are created for use with the industries leading printers and scales. The stock activates at 185˚.
Tooling: The machinery, equipment and dies able to cut and print a finished label.
Tyvek: High-density polyethylene stock that is very strong and difficult to tear.
UV Coating: Applied after printing, a UV (Ultraviolet) clear coat provides the label with a hard, semi-gloss finish able to protect against fingerprinting, abrasion, light surface moisture, chemicals and solvents.
Vinyl: A durable and waterproof stock ideal for indoor and outdoor environments where weather or harsh conditions may affect the label